Studio Zak

Barzini’s packaging design captures the brand’s vibrant, playful spirit with a touch of nostalgic sophistication. A lively blend of gin, aranciata, and limonada, Barzini is made for social moments—poolside gatherings, bustling cafes, and street food scenes. The design draws from mid-century Italian soda branding, inspired by the approachable illustration styles of the 1950s and 60s, blending hand-drawn elements with a modern twist. Two charismatic, carefree characters embody the Barzini lifestyle, incorporating oranges and limes into their attire to reflect the ingredients. A bold, unconventional green and blue palette contrasts with the illustrations, boosting shelf appeal and enhancing the drink’s fresh, vibrant feel. The logo combines modern typography with subtle vintage hints, balancing artistic charm with clear communication. The result is a fun, timeless, and memorable design that stands out in the ready-to-drink market, resonating with young, outgoing consumers while creating an emotional connection through its nostalgic yet contemporary look.

The Better Chip packaging design reimagines the ancient tale of the Rabbit on the Moon, transforming the round tortilla chip into the moon itself. According to legend, a kind rabbit offered its food to a starving traveler — a disguised deity — who honored the rabbit by placing its image on the moon. This heartwarming story is infused into the design, merging mythology with vibrant Mexican patterns that celebrate the cultural roots of tortillas. Geometric folk art-inspired illustrations feature the rabbit, the moon, and key ingredients like carrots, chilies, and honey, changing with each flavor. The bold color palette — think bright yellow and red or orange and green — ensures maximum shelf impact, while a clean, minimalist font keeps the focus on the lively artwork. Tailored for club-size, family-style bags, the design’s playful yet authentic energy connects with Gen Z and Millennials, blending tradition with modern vibrancy to stand out in the competitive snack aisle.

For Vacaca Tea, a premium soothing laxative tea, we created a logo and pouch design that embodies the brand’s playful, light-hearted character. The simple yet impactful logo incorporates a tea bag, ensuring visibility and clarity on the packaging. The pouch design features fun, cheeky illustrations that humorously nod to the tea’s laxative effect, while subtle details, like ingredient illustrations, add depth and charm. This balance of playful visuals and functional design creates a cohesive brand identity that feels approachable and engaging. The vibrant, welcoming design stands out on the shelf, inviting customers to experience the product with a smile, while reflecting its premium quality and effectiveness. The overall design captures both the lightness of the brand and the product’s purpose, making Vacaca Tea instantly recognizable and memorable to customers.