The Design Agency Boost Book
The production of this book was made possible by the kind support of Dalim Software. Leonhard Kurz as well as the hubergroup contributed with their expertise in executional questions.
This is the DESIGN AGENCY BOOST BOOK - a book by epda
revealing our top 10 beliefs featured in 45 texts from design industry professionals throughout Europe and beyond.
How do we best explain the beliefs that unite epda community members if not in their own words?
We asked agencies, designers, and managing partners, from in- and outside epda. We approached design heads and innovation leads from the brand-owner side, researchers and consultants. We also turned to representatives of the packaging industry. And they all contributed by sharing their perspectives very freely and candidly.
At a glance
AGENCY SET-UP & POSITIONING
A healthy outside starts from the inside
THE AGENCY-CLIENT RELATIONSHIP
Doctor or waiter?
AGENCY SERVICES
When love and skill work together, expect a masterpiece
THE END CONSUMER AT THE HEART OF WHAT WE DO
Enough is too little
DESIGN EFFECTIVENESS & PRICING
The value of our work
THE KEY DRIVERS OF OUR WORK
Creativity. Motivation. Inspiration.
THE AGENCY AMONG PEERS IN THE BUSINESS
Colleague or Competitor?
THE AGENCY AS A MEMBER IN THE VALUE CHAIN
Success is when we all pull together
CHANGE MANAGEMENT IN A WORLD OF TRANSFORMATION
Transformation - always on the move?
THE DEEPER MEANING BEHIND DESIGNING
Turn mirrows into windows
