Robilant & Associati
We are a creative lab in the heart of Milan, the capital city of Italian Design. This is the place where brands are born, evolve, and change to successfully meet the fluid context of the modern scenario, while keeping the focus on their own identity. In our method, strategy and design work always together, in order to create customized solutions and give companies every tool they need to express their uniqueness.
Our team includes more than 95 brand and design professionals. Expert advisors and young talent with design training, but different backgrounds and vertical skills. Within this flexible, modular hub, the work teams are set up based on the client’s characteristics and needs.
Disciplines converge, cultures meet, categories blend, the most innovative skills interact with the time-tested profession, to design multi-channel brand experiences that are always original and never standardized.
We promote a culture of corporate uniqueness and resist conformity.
A participatory creative process rather than stale or pre-packaged solutions. Thanks to that approach, each project comes from listening closely to clients and keeping their team fully involved. This guarantees solutions that are never imposed from outside, but rather something the company can closely identify with.
A collaboration that leads to creating long-lasting ties and makes us a real partner for each company.
We have always believed in the power of sharing experiences and perspectives, as they are the fuel that ignites ideas capable of transforming the world. Therefore, with enthusiasm, we have joined the EPDA: to exchange, learn, grow, and, above all, to collectively defend the precious work we have the privilege of doing. For us, valuing ideas is the cornerstone of our commitment, the essence that guides us in pursuing our mission in the best possible way. We believe that this same force is what fuels and gives life to this exceptional association.
Cases
DANTE GLOBAL
The Italian language. Digital. Connected. Global.
To celebrate the 700th anniversary of the death of the father of the Italian language, the Società Dante Alighieri presents Dante.global the most authoritative on-line platform for the Italian language and culture. A new digital hub that gives new life and impetus to the dissemination of the Italian language and culture throughout the world, in the age of digital knowledge and lifelong learning.
A complete digital transformation process, developed through the study and preliminary strategic analysis, the definition of the technical and technological requirements and the digital strategy, through to the development of the name, the visual identity of the new project and its online and offline implementation.
Dante.global relaunches the Italian language and culture on a global level with a new language, a brand-new identity, a visual grammar made up of iconic and significant elements: the blue globe, symbol of a global network. Yellow geometries highlight an authoritative, intuitive, universal teaching method. Signs and stylistic elements from the past are redesigned to create a contemporary alphabet, rooted in history and looking to the future.
BARILLA
Barilla's project holds a global scope and impact. For the first time, Barilla presents a unified signature worldwide: "A Sign of Love," underscoring the emotional value of pasta.
This concept serves as the cornerstone for the entire project, translating the essence of this positioning primarily into the paramount visual element of a brand: its logo and visual identity.
The logo has been reimagined not solely to enhance legibility, but to achieve a more distinct, confident, and above all, timeless appearance. The historical white oval, reminiscent of egg pasta, has been omitted, as it would now only partially represent a company that has evolved into a comprehensive global food enterprise. The inclusion of the date as part of the identity commemorates the 145th anniversary of Italy's most established and renowned food company worldwide.
Moreover, the new logo takes center stage as another crucial graphic component: the packaging, in our case, the iconic blue package that has gained global recognition.
This fresh packaging introduces two significant innovations: it returns to being a blue brand with a red heart, and it evolves into "A Sign of Love for the Planet," thanks to its more sustainable design. The new blue boxes in the Barilla Classic range will omit the plastic transparent window, resulting in a significant reduction in the use of this material.
The complete rebranding effort is also aimed at reinterpreting the brand's steadfast drive for progress, interwoven with the timeless values of a bygone era. It reclaims renewed symmetry as a symbol of strength, focus, presence, and a commitment to quality.
Lastly, the trademark registration symbol has been introduced, certifying an authentic history that has always extended beyond mere storytelling.
CAMPARI
The new visual identity with which the Italian aperitif presents itself to international markets is a sculptural and iconic synthesis of all the elements that constitute the roots, identity, and future of the Italian aperitif par excellence.
The bottle has been redesigned to establish its role as the absolute protagonist on bar shelves worldwide. Slender and authoritative, its glass body is enriched with a refined and meaningful fluted pattern, a late Art Deco decorative theme that tacitly and astutely references much of Milanese architecture, including the Galleria Vittorio Emanuele II, where Campari's history begins within the framework of the renowned Camparino.
The label, reduced in size to celebrate Campari's red hue, places all the prominence on the Campari Milano emblem, indissolubly sealing the bond, underscored by the founder and creator Davide's signature.
The material richness and compositional depth of the label can be fully appreciated only upon close and attentive examination, much like the hidden beauty in Milan's courtyards concealed behind austere and rigorous facades.
The new identity also extends beyond the iconic bitter while maintaining perfect synergy with it, thanks to a Brand Visual Identity that shapes and substantiates the refined and cosmopolitan attitude inherent to the brand. This attitude is now expressed in every facet of its manifestations.