Quatre Mains

Natural Rhythms.

Algo-Ritme is a brand whose origins lie deep in the Volta Valley in Ghana where they strive to build a bridge between local African commerce and culture with European health and wellbeing.

Through purely naturally cultivated spirulina supplements, the Algo-Ritme brand wishes to position itself as the premium, talk-of-the-town reference in this ever-growing category.

‘Algo’ refers to micro-algae that forms spirulina with ‘Ritme’ reflecting the natural rhythm’s inherent in our body’s wellbeing. It’s these natural rhythms between Ghana and Europe, between spirulina and our health and this brand and its respect for the environment where it is cultivated, that sets the tone for the Algo-Ritme brand and packaging identity. The rhythm inspired wavelength symbol acts as a flexible logo device that in turn helps divide and connect the dual aspect of the brand name. In harmony with the intense deep green brand colour, a Ghanaian inspired ‘Kente’ fabric pattern was also created, interwoven with the wavelength symbol and integrated behind a Volta river shaped organic form. The hot-foil gold brand colour helps accentuate the premium nature of the brand whilst supporting the products unique properties.

From display case to refill pot and pouch, the Algo-Ritme brand looks to actively support local communities whilst standing out from the supplement crowd and help transport a touch of truly natural Ghanaian culture across the sea and into our homes.

Keep it simple stupid.

We’ve learnt sometimes things don’t have to be complicated, which is why we were delighted to be asked to help re-image the low cost 365 pils identity for our client Delhaize.

Our challenge here was to focus our creative efforts towards a design that reflects the straight-forward simplicity of a value proposition in the beer shelf. But straight-forward doesn’t have to mean boring. Less-is-more can also be creative. With this in mind we looked no further than an iconic glass of pils for inspiration and translated this quite literally in the design. Like looking at itself in the mirror Each 33cl or 50cl can design is itself a beer. No more, no less. Why bother over intellectualizing things when the solution is right in front of us.

Through the Derby name (which is a throwback to a Delhaize heritage value range), we were able to separate this 365 offering from the low-cost collection, to give this beer its own character and room to compete against rival brands.

Just because its cheap, it doesn’t mean it can’t be beautiful!

Balanced chocolat range.

Balance Chocolate has for many years positioned itself as an authentic Belgian Chocolate brand with a deep relationship with the natural world and promises a harmonious balance between delicious indulgence and a healthier lifestyle.

Thanks to their alternative natural, root-based sweeteners, this reduced sugar confectionary brand had found a market of health-conscious consumers, retailing through organic specialist stores. Despite this perfect match, there was a growing old-fashioned perception around diet related products and the brand felt that it wasn’t reaching a broad enough audience and had ambitions to enter the mass retail world.

Our challenge was to break convention and negative perceptions around reduced sugar products and to elevate Balance into the modern world of chocolate. Dropping their existing identity, we boldly proposed a fresh approach that utilises a flexible range of figures, each in search of their own personal balance, worked together in harmony with the brands benefits. Forming a natural foundation to the balancing figures is the brand logotype, that organically maintains the brand roots with the natural world. Our focus was clearly to bring the brand’s core benefit to life in a human centric manner, that places the consumer needs at the heart of this dynamic identity.