PinProof
We engineer exceptional unboxing experiences, turning potential chaos into memorable moments, for both brands and design agencies. Our sustainable, cost-effective packaging solutions are crafted with a focus on recyclability and material efficiency. Through rigorous testing, we ensure each design’s durability and appeal. As architects of eco-friendly packaging, we bridge the gap between creative vision and practical execution, making us the go-to for impactful, clutter-free packaging right out of the box.
"Brands seek distinctiveness, designers originality, manufacturers optimization, social media impact, and consumers convenience. We must connect sustainability, education, cost, and logistics. Industry growth requires an open, safe space for sharing and innovation. PinProof believes epda offers this."
Cases
Respo
Memorable Unboxing of Heavy Home Appliances: Organized Elegance
OPPORTUNITY:
High-end home appliances like Respo’s advanced water systems require packaging that goes beyond protection. Traditional solutions often lack durability, sustainability, and a premium feel—leading to potential damage, uninspiring unboxing, and misalignment with the brand’s innovation and quality.
SOLUTION:
Respo’s packaging is engineered for strength, ease, and aesthetics. Paper-based materials with smart locking mechanisms ensure protection during transit. Layered black interior boxes enhance the product’s premium presentation, creating an organized, intuitive setup experience.
UNBOXING EXPERIENCE:
The packaging opens from the top and facade, allowing effortless product retrieval. Inside, components are arranged in a structured, elegant display that reinforces the brand’s premium feel. Every detail is designed for a seamless, frustration-free unboxing experience where each element is easy to access, making the initial setup smooth and intuitive.
OPTIMISATION AND SUSTAINABILITY:
Recyclable corrugated cardboard structures replace excess plastic, reducing environmental impact without compromising protection. The design ships flat, minimizing emissions and transportation costs. Strategic air gaps and minimal foam inserts safeguard fragile parts while keeping waste to a minimum.
Millo
Luxury and Sustainability Combined
OPPORTUNITY:
Millo Appliances is a foodtech company that develops innovative kitchen gadgets. Original packaging for the blender was complex and difficult to recycle. Working closely with designers, we helped translate sustainability goals into practical packaging solutions without compromising aesthetics.
SOLUTION:
We replaced unsustainable materials with fully recyclable, paper-based alternatives while maintaining durability and a premium feel. The outer surface remains resistant to wear, while the interior provides secure product protection. Where extra protection was required, we used easily removable and recyclable elements that do not interfere with proper disposal.
UNBOXING EXPERIENCE:
The packaging opens seamlessly, revealing a carefully arranged interior where each packaging component is secure yet easily accessible. The black corrugated cardboard inner structure ensures a luxurious reveal while keeping the product protected and stationary. A recycling guide educates consumers on how to properly dispose of each component, reinforcing Millo’s commitment to sustainability.
OPTIMISATION AND SUSTAINABILITY:
By eliminating unnecessary materials and simplifying production, we achieved cost savings while maintaining premium quality. The packaging consists of 75% recycled materials, avoids plastic lamination, and ensures easy sorting and recycling. Proving that sustainability and elegance can go hand in hand, Millo’s redesigned packaging aligns with both environmental responsibility and luxury standards.
Fresh Post
Sustainable Innovation in Takeaway Packaging
OPPORTUNITY:
Fresh Post has rapidly expanded since 2017, growing from one location to seven across multiple cities. Its success isn’t just about healthy, balanced meals—it’s also driven by its unique, patented bloom-inspired packaging. Unlike standard takeaway boxes, this design enhances customer experience, creates shareable moments, and strengthens brand loyalty.
STRUCTURAL DESIGN:
The innovative packaging unfolds like a blooming flower, offering both aesthetic appeal and practicality. A top compartment neatly holds napkins, dressings, or a bun, while the entire box opens for easy access. Designed for efficiency, it streamlines takeaway operations while creating a standout dining experience—perfect for office lunches, events, and outdoor dining. The structural integrity ensures a clean, organized presentation, avoiding the chaos of traditional multi-layered packaging.
SUSTAINABILITY & TRANSPARENCY:
Fresh Post replaced multi-material packaging with a fully recyclable and compostable solution, reducing waste and optimizing recyclability. A QR code on each box provides a cradle-to-cradle journey—educating customers on material origins, disposal, and environmental impact. This transparency supports sustainability reporting and strengthens consumer trust.
IMPACT:
– Saves 98 tons of virgin fiber annually
– Recycles 20 tons more material
– Reduces electricity usage by 1,300 kWh
– Cuts water consumption by 1.5 million liters
This award-winning packaging sets a new benchmark for both sustainability and customer engagement, proving that innovation in structure can drive both business growth and environmental responsibility.