Now New Next B.V.
At Now New Next, we believe in the power of creativity to shape a better future. As a branding and packaging design agency, we combine bold imagination with a deep sense of care — for brands, for people, and for the planet. Based in the Netherlands, we help companies grow by creating distinctive, sustainable designs that connect with the next generation of consumers.
Driven by curiosity and compassion, we guide our clients from the first spark of an idea to a complete brand experience. Every project is a new creation, tailor-made with strategic insight, emotional intelligence, and a genuine desire to help brands thrive. We see design as a force for positive change — blending innovation, beauty, and responsibility into everything we create.
We don’t just design for today; we craft for the world of tomorrow. Always creating, always caring, always moving forward.
"Now New Next joins epda to connect with forward-thinking creatives in Europe, share our vision for sustainable, next-generation design, and help shape the future of branding and packaging with a bold, human-centered approach."
Cases
Breggz
Breggz is an innovative audio brand founded by renowned singer Xander de Buisonjé, known for revolutionizing the world of audio with groundbreaking technology. Showcased at CES and praised by Stevie Wonder, Breggz is pushing the boundaries of what’s possible in sound.
Now New Next was tasked with designing packaging that would reflect Breggz’s innovative spirit and high expectations. We developed a compact, layered design that minimizes empty space for efficient production while maintaining a premium luxury appeal. Magnetic flaps were seamlessly integrated to create a tactile, engaging unboxing experience, and a refined duo-tone color palette with clean finishes emphasizes the brand’s minimalist luxury.
The result is packaging that aligns with Breggz’s mission to redefine audio, offering understated luxury and setting a new standard in the audio-tech market.
Executed by: Team Now New Next
In collaboration with: LUVIO Packaging Group & Resoluut
Tasty Blue for KLM
KLM, in collaboration with Now New Next, sought to redesign the economy class catering experience, working closely with production partner deSter. The goal was to present meals and accessories in a fresh, stylish way that would fit seamlessly within KLM’s new Atlas configuration and align with the airline’s identity.
We developed a new service concept named Tasty Blue — a nod to KLM’s heritage, with a contemporary twist. Inspired by Dutch neo-baroque design language, the visual direction combines elegance and simplicity with a distinctly modern tone.
From positioning and naming to concept development, packaging design, and digital mock-ups, Now New Next led the creative process from start to finish. The result is a refined service experience that enhances the perception of economy class and reflects KLM’s commitment to quality, sustainability and innovation.
Executed by: Team Now New Next
In collaboration with: deSter, Marfo, Emmy, Lunette, René
Marigold
Marigold is a premium egg brand founded by Jos Nelissen, a third-generation poultry farmer. By feeding their hens marigold flowers, they produce eggs with a creamy texture, rich flavor, and deep golden yolks. To avoid the low-margin retail market and highlight the exceptional quality of the egg, we positioned Marigold as a premium brand for the culinary world.
Now New Next was tasked with developing the full brand strategy, visual identity, packaging design, and digital presence. The design bridges tradition with modernity, using elegant illustrations of the hen and lace patterns. The luxurious packaging emphasizes the artisanal craftsmanship behind the eggs, establishing Marigold as a top choice for chefs like Jonnie Boer of De Librije.
The result is a premium brand identity and packaging that reinforces Marigold’s position in the culinary world, reflecting the brand’s successful growth as it expands its range with new products, including mayonnaise, bottarga, and advocaat.
Executed by: Team Now New Next
In collaboration with: Emmy, Angélique, Steven, Rutger, Brechje, Bart, Jorane