MABA
Spain based studio, MABA brings together a team of professionals in design, neuro-marketing and strategy, whose extensive experience with consumer brands allows them to adopt a strategic approach in all their projects, without losing sight of the transformative power of design in companies and people.
Design acts as a language that gives brands a voice that people want to listen to. MABA believes in beauty as an enduring concept, capable of impacting our emotions and facilitating a meaningful dialogue with the audience.
Their aim is to observe brands through the eyes of people, which allows them to understand projects from a more human perspective. They take pride in their work and only consider themselves successful if they have managed to add value to the companies and the teams behind them. MABA is committed to creating authentic connections that enrich both brands and their consumers.
"We consider collective work necessary to raise awareness about the profession, to focus on the challenges and to enrich the experience with cross-cultural visions from other members of the association."
Cases
UPM Raflatac Swathcbook
Design of the UPM Raflatac label materials swatch book, trying to turn a working tool into a tactile, visual and inspiring experience. An assemblage of materials whose layering composes a landscape that is a simple reminder of the company’s origins. Finland is a country with almost 2000 lakes, and the textures in perforated layers show the landscape in its essence. Beyond a simple paper sample book, the book becomes an object, full of meaning and representativeness for the brand and its essence.
Bodegas Saura
A comprehensive branding project for a winery whose value proposition goes far beyond wine and relies on the surrounding nature as the driving force behind the project. This small winery is located in a unique place, a farm in the mountains in the municipality of Caravaca de la Cruz, which houses in its territory numerous species of fauna and vegetation, which coexist with small terraces of vineyards immersed in the forest. The family consists of three wines, Mesías, Cogevientos and Cauro Ventum. The differentiation of the top range is marked by the colour sealing as well as a slight darkening of the stone. The most special and limited edition, under the name of Mesías, marks each numbered bottle on its band, sealing the cork with sealing wax in a traditional way. Cauro Ventum, the entry wine of the range reflects its freshness in a more illustrated narrative, abandoning the reliefs without losing the magic of the place.
DE NARIZ
The aim was to create a personal brand for the oenologist and Nariz de Oro Pedro Martínez, who was named Best Sommelier of the Year. In his first range of wines, Pedro Martínez explores the Monastrell or Mourvèdre grape, travelling to magnificent vineyards in the Region of Murcia, which he believes are possibly the parts of the world that produce the best of this variety. Just as brilliant musicians touch the spirit with sound, this talented winemaker uses his sense of smell to move us with his wines. Our task was to create an iconic bottle that would embody the personality of this project using the most valuable tool of the ideologist of these wines.
A Nose of GOLD turns the bottle into a face, to turn it into an object that transcends its normal use and turns it into an object of desire.