K Laser Design Lab.
K LASER Design Lab.
Transforming holographic experiments into surreal visual narratives.
Founded in 2018, K LASER Design Lab. is a creative collective exploring the intersection of holography, material innovation, and visual storytelling. We collaborate with forward-thinking designers and global brands to push the boundaries of packaging design—merging technology with emotion, tactility, and form.
Our work has been featured in Victionary PALETTE mini 08, Behance Moodboard, Paris Packaging Week, and Packaging of the World, and recognized by the World Brand Design Society, A’Design Award, and Pentawards.
"At K LASER Design Lab, we’re passionate about exploring new possibilities in holographic design. Joining EPDA allows us to collaborate with like-minded creatives worldwide, sharing insights and working together to innovate sustainable, visually impactful packaging solutions for the future."
Cases
Essence 58
Essence 58 reimagines premium packaging, redefining the interplay between texture and light. Developed under the Harvested Essence brand, this project transforms the fluid elegance of water into a sophisticated, immersive visual experience, offering a luxury packaging that seamlessly blends tradition with innovation.
Kaoliang spirit, a distinguished type of sorghum liquor, holds deep cultural significance in East Asia, often associated with celebrations, rituals, and prestigious gifts. The design draws inspiration from the liquid essence, symbolizing the purity and smooth flow of Kaoliang spirit. This motif is meticulously brought to life through bespoke holographic origination, creating an intricate, layered texture that invites both visual depth and tactile engagement.
Innovative bespoke hologram and finishing techniques elevate the liquid effect, making the surface dynamic and interactive. The design plays with light, reflection, and depth, resulting in a multi-dimensional texture that captures the viewer’s eye. Selective gloss and matte contrasts enhance the structured design, creating a seamless fusion of minimalist elegance and modern luxury.
Rooted in tradition, Essence 58 celebrates the artistry of Kaoliang spirit, a refined expression of sorghum liquor, while embracing contemporary design. By blending these elements, it discovers a new approach for premium spirits packaging, offering an elevated and refined brand experience.
Le Duet
Kuo Yuan Ye 1867, a renowned century-old Taiwanese pastry brand, reunites with L’affection to launch the 2025 Year of the Snake Limited Edition “Le Duet” gift box. Designed to symbolize unity and dual blessings, this packaging enhances the Lunar New Year gifting experience with a meaningful and visually captivating presentation.
The design seamlessly integrates the “Auspicious Snake” into both brand logos, forming elliptical and plum blossom-shaped snake rings that represent connection and harmony. The carefully curated color palette—orange for festivity and warmth, pink echoing Kuo Yuan Ye’s heritage, and yellow-green from L’affection’s identity—highlights the synergy between the two brands while enhancing visual appeal.
A key innovation is the use of customized holographic technology, which brings the snake motif to life with a vivid 3D effect, creating a dynamic and interactive experience. The structural design, paired with a rhythmic repeating pattern on the sleeve, reinforces the theme of “eternal companionship.”
Rooted in deep cultural symbolism, the gift box embraces the Year of the Snake’s association with wisdom and renewal. Blending tradition with modern craftsmanship, “Le Duet” elevates the art of festive gifting, celebrating heritage, innovation, and luxury packaging.
Order — a territory of freedom
Shopping Design – a design + lifestyle media from Taiwan, in collaboration with graphic designer Aaron Nieh, crafted a limited-edition special pack for its latest issue. Nieh creates a series of 3D liquid metal text “ORDER” using the latest holographic origination technology to reflect how humankind’s ideology, law, and order change over time with the time-lapse of the universe and our ever-changing society.
This limited pack combines crystal stereo relief hologram, digital printing, vintage film pack, and screen printing applications. The liquid metal texts design utilizes cutting-edge holographic technology with registered printing process to deliver 2D graphics in 3D effects, resulting in a super visual in graphic design. The work of art represents a dialogue from the past to the present and yet to the future.