Flaechenbrand
We are Flaechenbrand.
We build superbrands for the supermarket.
Located in Hamburg and Wiesbaden (Germany), our team of 30 employees has over 15 years of expertise in building distinctive mainstream brands for the German and international markets.
As strategists, designers and final artworkers, we see ourselves as partners at eye level for brand development, packaging design and point of sale for fmcg brands - especially food & beverage.
We are a proud member of epda because we firmly believe that even though competition stimulates business, communication and cooperation will always be for everyones benefit.
Cases
Lacroix
Lacroix is known in the German market for its broad variety of liquid stocks. Its very core is providing „the essence of good taste“.
The new design translates that idea into a unique brand asset, visualizing the idea of a distillate of only the finest, most distinctive aromas of each individual ingredient. At the same time, the brand got rid of outdated luxury depictions and replaced them with a straight, clean layout, emphasizing Lacroix’ high quality demands in a more contemporary way.
Thus, it can once again be perceived as a credible expert in cooking and seasoning, helping you to bring out the best of your dish!
Lacroix. The essence of good taste.
hohes C hydration
hohes C is Germany’s number one juice brand and well known since the 1950’s for – well – juice. Thus, adding a functional water as a subrange was a risky proposition as the brand was widely perceived as not really the spearhead of innovation.
Developping the new hohes C hydration portfolio and subbrand, we had to carefully stretch the brand while building a credible functional and yet contemporary design for a notoriously sceptical German customer base.
The result perfectly matches the brands health-positioning and is currently one of the companys most successful product branches.
Wodka Gorbatschow
Founded in Berlin in 1921, Wodka Gorbatschow is Germany’s number one spirit brand.
It was now time for the brand to emancipate itself and define its own visual heritage – and for the bottle with its onion dome shaped bottle shoulder to be reshaped.
As an allusion to the product’s communication and distinctive ice filtration („ice cold, crystal clear“), a new bottle was born from the ice, taking the brand a step further towards a more defined and distinctive brand image. The iceberg-like shape makes the bottle literally more edgy while still keeping the iconic bottle silhouette.
In addition, the design of the vodka premixes was also revised and standardized. What stands out is the oversized Gorbatschow logo, which picks up on the general trend towards oversized branding and ensures maximum shelf impact.