fibra
fibra is a small, owner-managed design agency from Austria. The owner, Magnus Fischer, is a trained product designer and marketer, so it is not surprising that the agency has made it its mission to have a particularly high level of understanding of the strategic processes and considerations behind every product. fibra defines itself as a liquid network that expands on a project-related basis to include additional experts from a wide range of disciplines and can therefore look at and answer complex questions from a multidimensional perspective. Magnus Fischer himself is passionate about supporting small and medium sized companies in the organic food industry. But large international corporations also rely on the expertise of fibra and its partners in the development of strong brands and recyclable product packaging.
"To be part of a group of passionate experts who work together to transform our packaging and support each other by sharing knowledge and expertise."
Cases
VILSA – Redesign of a traditional mineral water brand from Germany
The VILSA-BRUNNEN company is now in its fourth generation of family ownership and employs around 450 people. Around 500 million bottles are filled every year in a modern production facility. On hot days, up to 2.5 million bottles can be filled, most of which leave the premises in environmentally friendly reusable systems (source: vilsa.de). VILSA-BRUNNEN stands for quality with responsibility. The well-being of people, society and nature is always the priority. This connection to nature and the active experience of nature are now even more at the center of the visual brand presence thanks to the sharper positioning and redesign of all mineral water products.
KEEGO – Development of retail-packaging
Development of a retail and sales packaging for the keego 750ml and 500ml. As the KEEGO d2c brand becomes more well-known, it is becoming a brand that also needs perfect product presentation in stationary retail. Against this background, fibra developed a new universal packaging in cooperation with the KEEGO and Elbtal Kartonagen team, which will in future be used both for direct shipping and for the presentation of the Keego in specialist shops. This packaging is characterized by a number of special features. For example, it ensures that the inside of the bottle is always sufficiently ventilated and that the iconic shape of the bottle body and cap are still perceived as a unit. The packaging does not contain any plastic components. The view of the bottle and a tactile experience of the velvety surface and the grooved structure of the bottle remain possible, and the KEEGO is still optimally protected.