Excel Design
We are a brand packaging design company operating for over 20 years. Excel Design enjoys an excellent reputation. It has also won many awards in internationally renowned design competitions.
"Honoured and happy to be a member of EPDA, we are eager to share China's rapid progress and changes with international colleagues, and to absorb various design wisdom from around the world, so that "localisation combined with globalisation" can be truly demonstrated in the field of brand design."
Cases
JADE DOVE
This bottle design is for two varietals, a Cabernet Sauvignon and a Cabernet Franc. Inspired by a painting by Emperor Huizong of Song in 1107, the label pays homage to the master's artwork by depicting the beautiful scenery seen through his window. This artful, understated approach showcases an authentic Asian aesthetic. The minimalist design and distinct classic style depict the iconic elegance of red wine. The dove illustration expresses a wish for peace and serves as an ambassador to bring these fine Asian wines to an international audience.
ZHANGYU-KOYA XO
This is a brandy product packaging that expresses elegance and dignity, oak barrels, which are the common storage vessel for good wine, are the inspiration for the bottle shape. The bottle expresses the noble and exceptional characteristics of Changyu Koyac Xo, the overall design breaks with normal convention and expresses the beauty of the oak barrel with different materials.
SELF-PLEASED
Pavilions and gazebos are important elements in traditional Chinese culture. They are the essence of art and the nourishment of culture. They are consistent with the idea that brands absorb the essence of heaven and earth and nourish health in an all-round way; by using special materials and craftsmanship, the artistic charm and quality of pavilions are vividly displayed, creating a unique brand image for the product. By creating a rich cultural atmosphere and adding beauty to the product, competitiveness is enhanced.