Dragon Rouge
Dragon Rouge is a global branding agency.
We help brands and businesses to inspire, change and grow. Using insight, foresight and creativity we help our clients define strategies, create new products, new services and exceptional experiences.
Founded in 1984 in France, we are the leading independent network (since 1994 covering CEE region directly from the Warsaw office). We combine local expertise and consumer knowledge with a global strategic vision of brand management.
We believe successful brands go beyond expectation. Because creativity is at the heart of what we do, and because we’re influenced by the spirit of generosity, we work hand in hand with our clients to build the brands that create more.
Our people are diverse and multinational, chosen for their talent and attitude across our group. Entrepreneurship is an important ingredient, as is the freedom for talent to grow and develop.
We never stop to evolve that is why we also integrate branding with e-commerce strategies, implement generative AI to our creative exploration and execution, expand clients’ businesses into new territories and sectors thus solidifying us as a trusted partner for now and tomorrow.
With offices in Paris, London, New York, Warsaw, Hamburg, Sao Paulo, Shanghai and Singapore our perspective on market trends and consumer insights is really global.
"EPDA is a warm family table, by which we meet, talk and share matters that shape our branding lives. Family first, as they say, and always help."
Cases
NEST BANK
Nest Bank is the company owned by a private equity fund, AnaCap, which invests in the Middle and East-Europe regions.
Due to post-pandemic environment and the change in the investment strategy - in 2021 the brand decided on a substantial move: from a universal bank it evolved into
a specialized bank targeted at entrepreneurs. From a bank with a network of physical branches it has evolved into a digital bank. From a pleasant but somewhat conservative image it has evolved into a dynamic and bold neobank.
The brand’s new image was designed to manifest its innovative approach and contemporary player energy within the banking industry. Modernity of a new brand system was reflected not only by the exclamation mark, logo or typography, but also by a bold choice of colors (deep graphite and strongly contrasting violet complemented by equally vibrant tones of green, blue, and orange).
Entrepreneurs were purposefully placed in the foreground of the visual system and communication - portrayed as true heroes, the shining stars of the Polish economic scene - illuminated by neon lights, highlighting their incredible vitality, agency and innovation. In terms of language, this was expressed through a slogan focused on paying respect for the bank's target group - ENTREPRENEUR MATTERS!
PERRIER
The 25 year partnership between Perrier and Dragon Rouge draws on all the diversity of the agency’s resources, including upstream consulting, foresight, innovation, workshops, graphic design, volume, the graphic chain, production follow-up and our international network. Perrier & Dragon Rouge have updated the powerful features of the iconic brand’s visual heritage such as the typography, the colour balance and the bottle shape.
Since Perrier’s creation in 1863, this is the first time that a single design has expressed the brand from Europe to Ameria and Asia. A new visual asset, the Perrier essence, has been created: The ‘P’ captures all the artistic, trendy and aspirational spirit of Perrier. Cafes, hotels, and restaurants promote and nurture Perrier’s iconic status. Contemporary and creative, it adorns stylish objects, chic goodies and Perrier furniture. The fusion of air and water represents Perrier’s unmatched energising force, while the surging bubbles brings excitement and life. A dynamism always under pressure sets the pattern for all the packaging whatever the size.
An activation campaign rolls out the new 24/7 strategy: declaring Perrier’s stable superiority — enjoy it plain or in a cocktail, with family, on-the-go, socialising with friends at home or out on the town.
INNA BAJKA
In a world where everything is rushed, most of us don’t have the time to eat healthily. Nutritious meals usually go hand in hand with high prices, sparse choices and above all, a time-consuming preparation process. By default, people choose the simpler option: fast food and to-go meals.
Inna Bajka was created to challenge the firmly-held belief that healthy food is neither tasty nor easy to prepare. Its goal was to create a range of products that would be healthy, tasty and easy to prepare.
We embarked on a long journey with Inna Bajka to give life to its challenging value proposition. Starting from the name and claim, we went through the brand’s positioning strategy to unfold the brand’s entire story: from its visual identity and packaging to its OOP communication. A wide range of characters populates the eye-catching world of Inna Bajka, with its promise to deliver cheap and healthy food.
Meet the Early Bird, who gets up at dawn to make yummy porridge for breakfast. Or the Wild Provider, who opts for healthy seeds and dried fruits. In a world where no food is of animal origin, the Full Wolf and the Whole Sheep know how to prepare a nutritious lunch.
The cherry on top of this beautiful project was the work on the website design and the e-commerce functionality that was wisely conceived to match the offer.
In 2020 we also enriched the brand world with new animal heroes and designed new packaging for product lines’ extensions (granola and musli).
These projects won two PENTAWARDS in 2021 : SILVER in the Health and diet foods category and BRONZE in the new and immensely important Sustainable design category!