designersfactory
Our heart beats for packaging, design and brands – since our foundation and to this day. We, the designersfactory team, can look back on over 42 years of history and experience. Innovation, brand and design expertise, coupled with the highest quality of execution and efficient workflows are our strengths and stand for the success of our agency.
We see packaging as a powerful communication tool – a brand ambassador on the shelf – that resonates in the social context. We give packaging a distinctive identity and tell your brand story in even the smallest of spaces.
Every day, we embrace the spirit of the explorer, embarking on new adventures. Together with like-minded people, we set out to discover innovative solutions and achieve unique goals. Our mission is to consistently exceed our customers’ expectations.
For an insightful view of our services, please visit our Portfolio > www.designersfactory.com/portfolio
“Through epda, we have discovered a vibrant, creative community that connects us with international professionals and fosters high-level collaboration. Together, we explore global trends and cutting-edge innovations, broadening our horizons and preparing us for the challenges of the future."
Cases
Naturaline Cosmetics by Coop
Naturaline, one of Coop’s most established private labels, was created to support Coop’s long-term commitment to the environment. As part of a new strategy, the packaging was redesigned, and the brand was positioned more independently from Coop. As a result, the entire cosmetic range now appears without the Coop label, presenting itself as a self-confident and certified natural cosmetics line with a multifaceted offer: sublines like Baby, Kids, Men, Skinfood, Ultra Sensitive, Hair Styling and Dental Care are available.
A distinctive, sophisticated packaging design featuring aesthetic macro shots of the ingredients – without resorting to stereotypes of natural cosmetics. The design emphasises the natural quality of the products. Already introduced internationally, the collection has received several awards for its innovative design.
Fine Food by Coop
Fine Food is a premium private label of the Swiss retailer Coop, which has been successfully part of its range since 2004. In response to the growing trend for authenticity and local production, a major stylistic change was introduced in 2015. The brand’s previously luxurious aesthetic has shifted towards a more artisanal approach, while retaining the characteristic key elements of its original brand design. The new look is now defined by a circular logo and a new photographic style.
The high quality of the products is reflected in the premium quality of the images, each uniquely developed in collaboration with food stylists and food photographers. The typography evokes a sense of tradition and originality, further emphasizing the brand’s dedication to quality.
JaMaDu by Coop
With the JaMaDu brand, Coop is committed to promoting a healthy nutrition for children. Recently, the packaging design underwent a redesign, introducing a modernised, structured look that guides the viewer while emphasising natural elements to reinforce the health benefits. At the heart of it all, JaMaDu’s playful mascot, the red Vari from Madagascar, has been given a more prominent role, reinforcing his position as brand ambassador and engaging children with direct language on the packaging. To increase the playful appeal and fun factory of the pack, we additionally integrated a puzzle on the back.
The result is a fresh, diverse, and exciting range of products designed specifically for children.