DDC Group
DDC.Group is an independent branding agency that has been implementing successful advertising projects for over 15 years. We provide a wide range of branding services and are among the top 20 agencies. It is important for us to reflect in our work the values that will promote business and create new meanings in design.
"DDC Group joined EPDA several years ago and still we are honored to be a part of Association. We are working with clients all over the world so it`s important for us to keep up with the current world trends in design and branding. Being a member of EPDA allows us to stay connected with the international designers, creators, and branding community."
Cases
Nuova Group identity
Nuova Group is one of the fastest growing redevelopment and real estate management companies in Saint-Petersburg. It gives a new life to abandoned properties and transformed it into modern and unique spaces for work and creativity.
The objective was to generate modern, easily recognizable corporate identity that would reflect client`s individuality.
Nuova`s corporate identity primely bases on one of the interior design solutions – combination of dark grey construction elements and old red bricks. We chose dark grey and brick red colors as leading corporate colors.
A modular grid became the main corporate graphic element. It resembles both construction drawings of architectural bureaus and strict shapes, right angles and brickwork of buildings. It also helps as to convey the companies’ growth path and show how Nuova Group creates unique and modern working spaces from a million of abandoned elements.
Porto Piatti. Italian values that are close to everyone
Italy is an amazing country with a rich history, unique architecture, and diverse culture, where family traditions and values form the core of nation identity. Therefore, we put the family image into the center of a new brand. It is in this direction that we sought inspiration for creating the name and packaging design.
Portapiatti is not just an object that brings the whole family together and creates a feeling of a festive home, but also the ideal name for an Italian brand. It is filled with the most sincere feelings and emotions. We have made a small addition by replacing the letter "A" with "O", thereby adding uniqueness to its name and slightly altering its meaning. In this context, "porto piatti" can be translated as "port for plates". And indeed, this is true.
We aimed to create a "family" brand that would be both Italian and understandable to the Russian consumer. A brand that would evoke only positive emotions.
The brand of men accessories «Pribludy»
The brand of men's accessories «Pribludy» is the result of collaboration between the retail network "585" and Victor Blud, a well-known athlete, propagandist of a healthy lifestyle, blogger, and owner of colorful mustaches and a million subscribers.
Viktor Blud is a key figure for his audience. That`s why we decided to create something like a namesake brand. At the same time it was important not only convey a bright and brutal image of the main hero but underline his individuality, show the significance of his image for the audience.
We have chosen a distinctive and unconventional name "Pribludy" for our brand. The logo is based on a simple, comprehensible, and powerful symbol - an image of a raised fist. It reflects unity, strength, and resistance that form the core of the brand.
For packaging, we chose the most striking, extraordinary, and even brutal forms: matchboxes, cans, and toilet paper rolls. Their design features bright but concise old-school poster illustrations depicting old-school athletes.