becoming
BETTER BRANDS. BETTER LIFE.
Because we believe that brands can help improve people’s lives.
At .becoming, we want to help create relevance for companies and their brands at whatever stage of their lives they are in. And for the people behind them, their customers, their employees.
Helping brands to translate their DNA through all touchpoints to better engage their audience.... With creativity as a link, insights based, customer-focused, always in a collaborative way.
We seamlessly connect business, brand and communication by translating business objectives into clear brand platforms. We create brand preference through strong visual storytelling and take your brand directly to your target audience. Interacting with them and engaging them at relevant moments in their lives.
.becoming Belgium groups the expertise of the 3 former agencies Lielens & partners, Monalisa and Magenta. .becoming is a company, based in Brussels, Lille and Paris.
In 2024, we will have been members of EPDA for 25 years... a wonderful journey of inspiration, innovation, rich encounters, international contacts and interactions with our peers, ongoing support, adherence to high standards of ethics and practice in packaging design...
Cases
BUTTERFLY
BCS Butterfly developed a complete range of daily fresh soups, based on the many recipes of traditional Belgian cuisine. After all, Belgians are big soup fans, but have less and less time to make it themselves. Butterfly is therefore a solution for eating as good as homemade fresh soup, every day.
The redesign project entrusted to us aimed to underline the artisanal and fresh-quality character of the soups and, above all, to bring out the pride of the brand. Instead of a discreet product somewhere on the freshness shelf, a clear presence was created. A successful operation that resulted in sales increasing by some 30%.
OLIFANT jenever – Bruggeman (part of La Martiniquaise Group)
The British drink gin, the Russians drink vodka and the French drink cognac. The Dutch, on the other hand, drink jenever. For more than 500 years, jenever has been the traditional Dutch spirit drink, a juniper-flavored traditional liquor made of grains However, in recent decades, jenever has been losing popularity among the Dutch.
OLIFANT jenever is an authentic and quality grain gin, sold only in specialised liquor stores. Unfortunately, alongside the trendy propositions in vodka, gin, etc., the product has been somewhat forgotten and therefore has become very promotion-sensitive. A bargain price for a dose of alcohol, to mix or drink pure…
Bruggeman asked us to use design to boost the image and value of this surely authentic and natural grain-based product and bring out its pure power in a more contemporary and sophisticated way.
WATERS – Delhaize (part of Ahold Group)
The Belgian retailer Delhaize has different types of waters under its own brand. It is not obvious for a consumer to understand the difference at a glance while standing in front of the shelf.
Delhaize therefor asked us to enhance the difference and create a design for the Orée du Bois natural mineral waters and the Montcalm sourced waters, taking into account their respectively distinctive positioning, while also rejuvenating the design style.
The new designs clearly reflect the individual character of each spring water type and communicate the difference in price point.