ARD Design
We are dedicated, relevant & unexpected.
Since we opened our doors in 1987, one thing hasn’t changed: creativity with a consumer-centric approach.
We are a team of international, service-oriented people. Our insightful team gathers experiences from every corner of the world and various industries.
Based in Vevey, with presence in London and Zürich, we are an independent design agency specialized in the creation of brands and packaging since 1987. We think strategy to establish meaningful visions and consider creativity as our most precious tool.
"We are members because epda is the only association of designers that combines high quality conferences in attractive locations with the sharing of experience with passionate and talented people."
Cases
Caran d'Ache: Designing the Festive Magic
Caran d'Ache, an iconic Swiss brand, is renowned for its annual Christmas collections. Each year, this collection is reinvented, transforming Caran d'Ache products into desirable gifts for the festive season.
Our role was to create a dynamic communication strategy and compelling design that elevates these products with a contemporary, festive spirit. In our yearly collaborations, we carefully select a signature colour combination that perfectly embodies the essence of Caran d'Ache's iconic line.
A significant part of our work involved developing the design forCaran d'Ache's shop windows. It captured the essence of the season and served as a key sales driver during the peak shopping period.
Or Blanc
Or Blanc is a singular sparkling wine originating from Wallis, are nowned wine region located in the Swiss Alpes.
The region's sunny and dry climate, with cool nights, create perfect conditions for the Muscat grape, giving the wine a fresh and crisp taste.
Our aim was to create a distinctive identity that captures the spirit of this iconic terroir and expresses the qualities of the wine. The first step in achieving this was the creation of the brand name - "Or Blanc" (meaning white gold in French) - a simple yet poetic name that gathers images of delicateness and nobility, while embodying the lightness and freshness associated with sparkling white wine.
The brand's visual language follows the same purpose. Through the use of subtle illustrations created with embossing technics on white paper, the design achieves a harmonious balance between the minimalist charm of white and detailed symbols that carry profound meanings associated with the winery and its surrounding. The logo's design resembles grape branches, symbolising the organic nature of the wine and creating an eye-catching contrast with the white label.
Treegether - Chocolate you are a part of
Treegether is a Swiss-based visionary chocolate brand where product manufacturing meets a development project.
At the heart of this initiative lies the desire to give meaning to cocoa farming and to bring personal recognition to the producers. Each chocolate bar introduces you to the men and women who cultivate and produce the cocoa that is found within.
We created a unique visual language for thebrand, reflecting their values and highlighting the names of the farmers. The primary focus was to create the name of the brand as well as the logotype. This was followed by the development of five graphic patterns inspired by the worldof cocoa, one for each of the five producers: Odile, Ambroise, Joseph, Suzanne and Edelmira.
Their names, countries of origin and production sites became part of the design, bringing recognition to the farmers and information to consumers. Finally, we worked on the mould of the tablets,extending the branding experience to the product itself.
Positioned as an environmentally responsible business, a sustainable approach is one of the brand's fundamental values. To reflect this, we used 100% recyclable paper for the packaging printed with solvent-free inks.