2yolk
2yolk is an award-winning brand consulting and design agency based in Athens, Greece, working internationally since 2003. We specialize in building brands that are visionary, innovative, and meaningful through strategic thinking and impactful design.
We believe that successful brands grow from the inside out. Our work combines creativity with strategy, helping clients clarify who they are, what they stand for, and how to connect authentically with their audiences. We see branding as a collaborative process, acting as both creative partners and long-term brand guardians.
Our portfolio reflects our versatility and expertise. From ambitious startups to established multinational companies, our projects span a wide range of industries, including food and beverage, culture, consumer goods, and more.
Our commitment to creativity and design excellence has earned us recognition in prestigious international awards, such as Red Dot Design Award, Pentawards, European Design Awards, and Greece’s Ermis Awards.
At 2yolk, we believe that great brands do more than communicate — they create experiences. They inspire, connect, and endure. This is the essence of our work: helping brands not just stand out in their market, but truly matter in people’s lives.
"At 2yolk, we’ve always believed that creativity has the power to change the world—but we can’t do it alone. Collaboration has always been a core value for us, shaping the way we work and the culture within our agency. We call it ‘collective creativity’—no stars, no lone geniuses, just creative minds exchanging ideas and pushing boundaries together. As proud members of the Greek branding and design community, we also see the value in expanding our perspective and engaging with a global network. This is exactly what we experienced at the last EPDA conference — a sense of shared purpose and collective growth. It convinced us that we belong in this group, and we’re excited to join forces with other like-minded agencies to shape the future of our industry together."
Cases
Pharmasept
When kids talk, brands listen. A rebranding motivated by the fact that kids grow faster than we think.
Pharmasept is a leading Greek company at the pharmacy shelf, thanks to its extensive portfolio of high-quality personal care products. Having a best-seller in its range of infant hygiene and care products, the brand wishes to maintain its fan-base among the mothers of older children. Although Pharmasept Kids Line had effortlessly earned the trust of mothers, it failed to meet with children’s approval, as it was perceived as too “childish”. Today’s kids quickly get over the symbols of childhood, while it‘s obvious that everything around them (technology, SoMe) is pushing them towards puberty earlier than past generations.
The new packaging of the kids line does not lack youthfulness or fun. Those feelings were though translated into color, motion and a pinch of pop mood. We were inspired by the Memphis Group design movement of the ‘80s, and we made the most of color blocking and layering. While the dominant blue/purple hues were selected as a link to the brand’s successful infant range.
The rebranding of Pharmasept kids products was certainly a boost for the brand, as in the first semester after the launch, there was a remarkable 25% increase in sales.
Vikos Cola
Vikos Cola, the best-selling Greek cola brand, is the only cola made with natural mineral water from the Vikos gorge in north-western Greece.
This is the product’s USP, and an element that the rebranding exercise needed to promote.
Our rebranding strategy involved creating a dynamic brand block and designing an architecture that will facilitate adding multiple variants to the brand portfolio in future. We chose to reintroduce the brand’s trademark: the snow-covered mountain range overlooking the Vikos gorge. Mountaintops, an international symbol among natural mineral water brands, are now the key design element of the packaging, and what links Vikos Cola to its DNA.
When the time came to design the brand’s original glass bottle, we chose a feminine, fluid form that would evoke the liquid nature of water. We came up with a slim-waisted and curvaceous bottle where two symmetrical inverted shapes come together in the centre. A form that brings to mind the oscillating mountain peaks, the rippling of water, and the eternal cycle of water on Earth, journeying overland and underground and coming to the surface in the form of natural sources such as those encountered in the unique ecosystem of the Vikos gorge.
Hatziyiannakis
Dragées Hatziyiannakis, a synonym of top quality and innovation in the Greek retail market for many years, decided to translate these values into a range of sweet snacks for the people who seek gourmet bites and select ingredients on the go.
The project was based on a delicate balance that ultimately became our creative tool. The new brand had to maintain the minimalist visual cues of existing Hatziyiannakis brands, to compete with the exuberant design of international brands in the category and to create a clear architecture for an extensive range of sophisticated flavours. Chocolate stars in a balancing act of flavours and textures. Savoury meets sweet, sweet meets tangy, and juicy meets crunchy. A delicious totem of exquisite ingredients composes the experience of each dragée. A Greek brand claims the title of street gourmet.