Conference

CHALLENGE YOUR LIMITS

Oct 17

-

Oct 18, 2024

Warsaw, Poland

Don't limit your challenges

Are you ready to push the boundaries of your creativity and innovation?

Thanks a lot for having joined this epda conference. Together we pushed the boundaries of creativity and innovation. This conference brought together industry leaders, visionary designers, and creative thinkers who shared their insights on how to break through conventional barriers and embrace bold ideas. Hands-on workshops held by our industry partners UPM Raflatac, Stora Enso, Leonhard Kurz and tesa expanded our skill set. We challenged our limits, to open the door to endless possibilities.

Are you ready to push the boundaries of your creativity and innovation? We invite you to our upcoming conference, where the theme is "Challenge Your Limits - Don’t Limit Your Challenges."

This conference will bring together industry leaders, visionary designers, and creative thinkers who will share their insights on how to break through conventional barriers and embrace bold ideas. You’ll have the opportunity to attend inspiring keynote speeches as well as hands-on workshops that will challenge your thinking and expand your skill set. Remember, the only limits that exist are the ones we impose on ourselves. By challenging your limits, you open the door to endless possibilities.

THURSDAY, 17 October 2024
WELCOME TO POLAND

5.45 pm

CHECK-IN: PALACE OF CULTURE & SCIENCE
12th floor, Hall A

6 pm

WELCOME
Malgosia Pawlik-Leniarska
, epda Board Member, Poland

OPENING TALK
Przemyslaw Pawlak, Freelance Art Director at Dragon Rouge & Co-Founder, ONE:ITEM, Poland

6.50 pm

VISIT
Overview of the history of the building and visit to the terrace

***

8.30 pm

DINNER
Warszawski Sen Restaurant by Mateusz Gessler

FRIDAY, 18 October 2024
CONFERENCE

9.30 am

CHECK IN: MYSIA 3

10 am

WELCOME
Sylvia Vitale Rotta, epda President, France
Ania Wieluńska
, Designer & Lecturer, CAPITALICS.WTF, Poland

TALK
Adam Ryan, Head of Pentawards, Pentawards, United Kingdom

TALK
Mateusz Machalski, Designer & Lecturer at Academy of Fine Arts, Poland

11.10 am

Networking Break & Coffee

11.40 am

TALK
Beatriz Suárez López, Founder & Strategy, Estudio Maba, Spain

TALK
Mat Lyon, Co-Founder & Creative Director, Lyon & Lyon, United Kingdom
Benny Lyon
, Co-Founder & CEO, Lyon & Lyon, United Kingdom

12.50 pm

Buffet Lunch

2.20 pm

TALK
epda News on "Sustainability Programme" & Pitching Terms"

James Pryor, Co-Founder & Creative Director, touch design, United Kingdom
Peter Kohl, Co-Founder & Managing Director, Flaechenbrand, Germany

2.50 pm

CIRCLE TRANING
Making the right decisions from design concept to packaging production

What do agencies need from the industry? Inspiration, guidance, information and service. As epda, we encourage you to seek advice and rely on our industry partners to stay up to date on their innovations, ask them the questions you face every day and get practical help to convince your customers of better and more sustainable material solutions.

Our partners KURZ, Stora Enso, UPM Raflatac and tesa offer you a hot topic at their Circle Stations where you can get first-hand information:


DREAMCOMPOSER
MATERIAL MATTERS
DRIVING GROWTH
DESIGN TAPE INNOVATE

4.30 pm

Networking Break & Coffee

5.00 pm

TALK
George Karayiannis, Founding Creative Partner & Strategist, 2Yolk Branding, Greece

TALK
Hernán Braberman, Partner & Creative Director, Tridimage, Argentina

6.00 pm

ROUND-UP
Ania Wieluńska, Designer & Lecturer, CAPITALICS.WTF, Poland
Malgosia Pawlik-Leniarska, epda Board Member, Poland

6.15 pm

END

***

8 pm

DINNER
Selavi Restaurant


CLUBBING
Selavi Bar

Przemyslaw Pawlak

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Freelance Art Director in Dragon Rouge & co-Founder, ONE:ITEM, Poland
Born in 1984. Przemek graduated in Graphic Design at the Academy of Fine Arts in Łódź. He was an advertising art director for most of his career, co-creating award-winning campaigns. He's been associated with Dragon Rouge for many years, where he helps large brands stay in motion, occasionally winning awards too. While staying close to Dragon Rouge, he has recently turned to craftsmanship and fashion, creating his brand ONE:ITEM, where he implements the idea of quality minimalism and sustainability in practice.

Ania Wieluńska

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Designer & Lecturer, CAPITALICS.WTF, Poland
Graphic designer, typographer, and type designer. A graduate, PhD student, and lecturer at the Faculty of Graphic Arts at the Academy of Fine Arts in Warsaw, where she runs a type design studio. She has received multiple scholarships from the Minister of Culture and the Minister of Science and Higher Education, as well as the Beatrice Warde Scholarship. Ania is the author of the ‘Lazarus’ project and co-author of ‘Bona Nova’, ‘Brygada 1916’, and ‘Półtawski Nowy’. She is a member of the program board of the International Poster Biennale in Warsaw and is part of both the Capitalics Warsaw Type Foundry and Typoteka.pl teams.

Adam Ryan

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Head of Pentawards, Pentawards, UK
Adam joined the Pentawards in February of 2017 as Project Manager and was promoted to Head of Pentawards in 2019. He has many packaging design articles published with the likes of The Times, Creative Review, It’s Nice That and Campaign. He is one of the main contributors to The Package Design Book series published by Taschen. He spearheaded the launch of the Pentawards Festival held this year at the iconic Science Musuem. Adam studied Graphic Design at London College of Printing before pusuing a career as a fashion designer and creative consultant for several internations brands which include: Westfields, Diesel, Kurt Geiger and Lexus. In 2014, Adam was made Head of Brand at luxury jewellery company Tresor Paris where he worked for 3 years. In 2016, Adam worked as Creative Director for global YouTube stars the F2 Freestylers, who partner with Adidas. Adam has a wealth of experience across various industries which include Fashion, Design, Branding, Marketing and Events.

Mateusz Machalski

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Designer & Lecturer at Faculty of Fine Arts, Poland
Dr hab. Mateusz Machalski, b. 1989, selected as Designer of the Year 2019 at the Polish Graphic Awards, Mateusz studied at the Faculty of Graphic Arts at the Academy of Fine Arts in Warsaw (2009-2014) and graduated with the Rector's Award. He works at the Faculty of Graphic Arts in the Studio of Multimedia Artistic Design. Winner of the scholarship of the Minister of Science and Higher Education for outstanding young scientists. Five-time scholarship holder of the Minister of Culture. Winner of the "Młoda Polska" scholarship from the National Centre for Culture. Member of the Board of the Association of Applied Graphic Designers. Member of the Programme Committee of the International Poster Biennale. Member of the ATypI (Association Typographique Internationale). Winner of the Best of Design 2018 award - Klub Twórców Reklamy. Honoured as "Rising Star 2018" by the Type Directors Club New York. Received the "Animator 2020" award in the DESIGN ALIVE competition. Honoured by the President of the Republic of Poland with the medal commemorating the centenary of regained independence. Artistic director of the magazines "newonce.paper" and "Warsawholic". Author of over 70 typeface families, numerous corporate and multi-font typefaces and over 150 visual identifications of companies, institutions and events. Team leader of the revitalisation project "BRYGADA 1918", which was premiered in the Presidential Palace with the participation of the President of the Republic. Author of the intergenerational project Bona Nova, which was realised together with Andrzej Heidrich – the designer of Polish banknotes. Co-founder of the BORUTTA creative group, RESPECT WWA foundation. Author of numerous texts and articles about graphic design, visual culture and typography. Co-author of the TYPOTEKA.PL – Polish Typography Index and numerous exhibitions and cultural events. Parallel to design work, he conducts research projects, workshops and lectures in Poland and abroad.

Benny Lyon

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Co-Founder & CEO, Lyon & Lyon, UK
He's the first born of the twinny twosome and he makes sure everyone knows it. Benny's experience is as colourful as his clothes. With a career that spans over 20 years working in the creative industry through branding, interiors and packaging he's well placed as the CEO of L&L. His focus is on pushing Lyon & Lyon forward, making connections and getting the brand out there. If he's not at the Sheffield HQ you may see him in the hills of the Peak District, trail running or mountain biking

Mat Lyon

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Co-Founder & Chief Creative Director, Lyon & Lyon, UK
Mat is a curious creative who hunts for the meaning behind ‘things'’ Which makes him perfectly suited for his role of Chief Creative Director at Lyon & Lyon. In his role he makes sure everything created by the agency tells a story, questions ideals and moves people in some way. His specialism lies in packaging design, if a techy piece of packaging needs doing Mats on it and most likely prototyping in house too!! He also wanted you to know that he’s a gemini (a strange coincidence for a twin) and likes long walks on the beach near his home.

Beatriz Suárez López

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Founding Partner & Strategy Director, MABA, Spain
Beatriz Suárez López is a founding partner and strategy director at Estudio Maba (Spain), a design studio specialising in branding and packaging for consumer brands and with particular expertise in wine and spirits. For more than 10 years, she has been leading a multidisciplinary team that creates innovative and effective solutions, based on a deep knowledge of the market, the consumer and neuroscience. His mission is to build a visual and emotional language for brands that allows them to differentiate themselves, communicate their promise and connect with their audience.

Julia König

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Julia König, Senior Designer, LEONHARD KURZ Stiftung & Co. KG, Germany
Julia König studied media and communication design in Nuremberg. With a great passion for illustration and high-quality printed products, she started 9 years ago as Designer at LEONHARD KURZ Stiftung & Co. KG in the interdisciplinary Design Team. On an international level, she developed decors as well as finishing concepts and packaging designs for various brands from the automotive and graphic sector. To strengthen the customer's brand message. For 6 years, Julia has been specializing exclusively in brands from the packaging industry as a Senior Designer in the Design Management Packaging and Print at KURZ. As part of the KURZ Trend Team, she translates newly researched trends into KURZ products and into the award-winning packaging concept “boxes”. To inspire and reveal the true value of surface decoration.

Constantin Prussak

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Digital Innovation Manager, LEONHARD KURZ Stiftung & Co.KG, Germany
Digital Innovation Manager with a passion for driving transformative solutions through creative thinking and technology. Leveraging his international experience, including a year studying in the United States and an exchange semester in China, he brings a global perspective to his work. Skilled in innovation management, product management and business development, he holds a Master's degree in Management from Technical University Munich. Currently, he is shaping innovation strategies at LEONHARD KURZ Stiftung & Co.KG.

Lisbeth Saarinen

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Marketing Manager, UPM Raflatac, Finland
Lisbeth’s upbringing in a family of entrepreneurs and creative minds instilled in her innovation, problem-solving skills, and strategic thinking. These qualities help shape an entrepreneurial mindset, where challenges are seen as opportunities and thinking outside the box is second nature. As a Marketing Manager at UPM Raflatac, she is responsible for product marketing across Europe, the Middle East, India, and Africa. With a deep interest in the ever-evolving packaging industry, Lisbeth works closely with packaging designers, brand owners, printers, and other partners from the value chain to create more sustainable packaging solutions with self-adhesive label materials. Always eager to learn, she spends her spare time studying marketing and business management.

Stefano Pistoni

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Senior Business Development Manager, UPM Raflatac, Italy
Stefano Pistoni, Senior Manager, Business Development in Wine, Spirits & Beverage, EMEIA region at UPM Raflatac. With more than 25 years of experience in the packaging industry, in his role he sees himself as a privileged spectator of the packaging and design community. Stefano collaborates with the global beverage brands and most prestigious packaging design agencies. Wine lover, WSET Level 2, and passionate about storytelling and branding. Over the years he has collaborated in several projects related to sustainability and circular economy, such as ”Project RafCycle”, and he is collaborating with "Circular Wine" platform in Italy, and IED Istituto Europeo del Design.

August Salo

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Packaging Designer, Stora Enso, Finland
With over a decade of experience in the field of packaging and design – August is focused on combining both visual and structural design with a hands-on approach. Passionate about creating functional concepts to challenge the existing and finding solutions fitting the need of both product and environment.

Marco Nieter

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Regional Market Segment Manager Print & Packaging, tesa SE, Germany
Marco boasts over 20 years of experience in the print and packaging industry, having held various positions across the value chain. Renowned for his ability to transform ideas into action, Marco excels at guiding product concepts from inception to production through close collaboration with partners, including printing press producer, material suppliers, ink manufacturers, and tape providers. Committed to sustainability, Marco integrates eco-friendly practices into his daily working routine, ensuring that environmental considerations are a fundamental aspect of his work at tesa SE.

George Karayiannis

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Founding Creative Partner & Strategist, 2Yolk Branding, Greece
George Karayiannis is Founding Creative Partner & Strategist of 2yolk, an acclaimed branding and design agency based in Athens. Known for seamlessly integrating exceptional design with results-driven strategy, George has led 2yolk to numerous awards and accolades in global and local design competitions, including the Pentawards, Red Dot and German Design Awards. As a board member of EDEE, representing the Greek Branding and Design sector, George has played a significant role in shaping the future of the industry. He has also served as the president and a frequent member of judging committees in Greek Branding and Design competitions. Additionally, George hosts the insightful podcast 'Branding for Greeks', where he delves into the intersection of branding, design, and business from a Greek perspective.

Hernán Braberman

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Partner & Creative Director, Tridimage, Argentina
Hernán Braberman is Partner and Executive Creative Director at Tridimage, a prominent Latin American packaging design agency. Tridimage has successfully executed structural and graphic packaging design projects spanning over 30 countries. Hernán's projects have earned recognition through prestigious awards such as Pentawards, Vertex Awards, A' Design Awards, Ameristar, POPAI, and Pack Andina. Beyond his role at Tridimage, Hernán is the host of the podcast BRANDERMAN, dedicated to exploring the intricacies of packaging design. His influence as a designer extends globally, as he shares his wealth of experience and knowledge with those who appreciate the boundless impact of design.

Here you can find all locations on GOOGLE MAPS.

There are plenty of hotels in the area: try PURO if you want to stay in a nice designer hotel. There are also Novotel Warszawa Centrum and Mercure Warszawa Grand Hotel nearby. Or the 3-star Warszawa Metropol or Motel One. We are sorry to inform you that Hotel Indigo, where many of our delegates will be staying, is already sold out.


(Photo material is taken from the internet. Copyright remains with its creators.)

Palace of Culture and Science

Plac Defilad 1, Warsaw 00-901 Poland

The building is one of the tallest and most recognizable buildings in Warsaw and can be seen from nearly every part of the city. It was inaugurated in 1955 at the behest of Joseph Stalin as a “gift from the Soviet people to the Poles.” Constructed by Russian workers, it was long regarded as a symbol of socialist power and a source of pride for People’s Poland, serving as the venue for conventions of the Polish United Workers’ Party. From the very beginning, its grand interiors have hosted a variety of concerts, exhibitions, fairs, and performances. Today, the palace houses theaters, a cinema, museums, trendy bars, and the main Warsaw Tourist Information office.

Mysia 3

Mysia 3, Warsaw, 00-496 Poland

The building is located in the very center of Warsaw, between the Three Crosses Square and the De Gaulle Roundabout. It's a small and niche department store housed in the former communist-era censorship headquarters. On three levels of a cozy tenement house in modern, industrial style are located author’s fashion shops, jewelery, art. Interior furnishing and photo gallery. Shops such as Rilke, Orska, Bynamesakke and Svoi offer products created by local designers. There are several international high quality brands as Swedish COS or Japanese Muji. On the second floor you can visit Leica shop and gallery which hosts photography exhibits. The top floor has been transformed into a modern, spacious event location.

Hotel INDIGO

40 Smolna St., 00-375 Warsaw

INDIGO Hotel Hotel Indigo - Warsaw - Nowy Swiat is a 4-star boutique hotel located in a renovated 19th century building, in the centre of Warsaw, opposite the National Museum. It belongs to the hotel chain Intercontinental Hotel Group. The hotel is just a few steps away from the famous Nowy Świat street.

763.56 PLN gross for a double, including breakfast
664.20 PLN gross for a single, including breakfast

 

Please send an email to reservation@indigowarsaw.com and mention the booking code: EPDA_Warsaw_2024

PLEASE NOTE, ROOMS ARE ALREADY SOLD OUT. SORRY!

Hotel PURO

Widok 9, 00-023 Warszawa

PURO Hotel Warszawa Centrum is where design meets comfort. Every guest can enjoy free 24/7 hot drinks, beautiful rooftop bar (celebrated as one of Poland's finest) with an amazing view on the downtown, tech-savvy rooms with tablets, exquisite breakfasts and an amazing Italian Restaurant MAGARI.

The hotel offers epda guests 20% on the daily rate. Please book using this link. The password is: EPDA_Warsaw_2024

Restaurant WARSZAWSKI SEN

Koszykowa 63, 00-667 Warszawa

Warszawski Sen is a restaurant by Mateusz Gessler. Our menu will be prepared by Chefs Robert Kondziela and Mateusz Gessler: carefully selected and composed ingredients of original Polish cuisine. "We speak the language of culinary art and always strive for mastery." - let's look forward to our Welcome Dinner on Thursday!

Restaurant SELAVI

plac Stanisława Małachowskiego 2, 00-066 Warszawa

Have a guess? What does Selavi mean? Yes, c'est la vie! Selavi is a Restaurant and a Cocktailbar "a living room for everyone that loves to grab a bite to eat and have fun. Selavi is either a bar with top quality food or a restaurant with the best bar in town where you can enjoy your time amongst friends. An interior calming by day that transforms by night to wake your wild side." The venue is located in the historic Krasinski building filled with beautiful Varsovian culture.

The Bar will be open as from 11 pm and invites us to round off the evening!

Registering for an epda event is easy!

If you click on "Register here", you will be led to our online booking service.

Once you have submitted your booking form, we receive an email to validate your registration. After approval and payment, your conference ticket will be issued immediately. You can edit, transfer or cancel your booking until 7 days prior to the event.

Note, we are offering Early-Bird-Fees until the 27th of September.

REGULAR 28 September to 17 October 2024

member agency - 1st representative: 355 €

member agency - 2nd representative: 230 €

 

non-member agencies - 1st representative: 570 €

non-member agencies - 2nd representative: 370 €

 

host country agencies - 1st representative: 235 € 

host country agencies - 2nd representative: 155 € 

 

industry -1st representative: 700 €

industry -2nd representative: 455 €

students: 80 €

Special discount for students of Faculty of Fine Arts. Learn more: claudia@epda-design.com

DINNERS

WELCOME DINNER, 17 OCTOBER 2024: 65 €

NETWORKING DINNER, 18 OCTOBER 2024: 70 €

Event partner