'Designing with purpose' takes center stage

Hernán, our EPDA jury member, has shared some compelling observations from this year's Pentawards judging. This year's entries showed a strong focus on 'design with purpose', reflecting how packaging can address social issues, empower communities and drive sustainability.

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Here are the key trends that stood out:

"This year's Pentawards judging revealed exciting trends in packaging design, with "design with purpose" taking center stage. Entries showcased how packaging can address social issues and empower communities, alongside the prevailing focus on sustainability and storytelling.

Sustainability remained at the forefront, with innovative repurposing of waste materials and the creation of edible packaging. Packaging as a storytelling medium continued to evolve, weaving rich narratives about product origins and brand values.

Interactivity emerged as a key feature, with several designs offering unique unboxing experiences that engage consumers on a deeper level.

From luxury items to everyday products, these designs push boundaries while solving real-world problems, proving that thoughtful packaging can simultaneously address global challenges, captivate consumers, and drive meaningful impact in today's market."

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